Miclik: Modular Construction Toy


Miclik by Mitoi

We recently launched Miclik by Mitoi, a small company that designs unique, innovative toys to spark kids’ imagination. Miclik is a modular construction toy, allowing you to build anything you can imagine.

We therefore asked the designer and founder Marc Castelló a few questions:

Marc Castelló, the designer behind Miclik.

Q&A with the designer: Marc Castelló

What was your idea and inspiration for Miclik?

It’s important for me to design toys that require an effort of the user. Without any rules or instructions. Today, there are many different construction toys, but most of them offer specific building guidance. With Miclik, my intention was to give the user an option to build whatever they could imagine, not only an object, but also the idea behind it. I hope they’ll explore the way to build it, are curious about how it works and functions and then start building. In life we’ll always make mistakes, so we have to learn from them, extract our own conclusions and then do our best to do it better the second time. Miclik have the same values: build, practice, explore, fail, try and build again.

I designed Miclik to be interactive and to allow the user to build their own imaginary world, without limits. The limits is in their imagination. I also wanted to create a dynamic object with movement and soft lines. For this I was inspired by the organic and soft lines in nature, and I designed each piece to be foldable similar to butterfly wings.

"I designed Miclik to be interactive and to allow the user to build their own imaginary world, without limits."

Tell us a bit about your background and what has fascinated you about designing toys?

Ilove toys, in fact I’m an adult, but I still have a kid inside me. When I finished my Industrial Design studies I worked for many years designing children products and got a lot of experience in toy design. When designing toys, what matters most to me is to offer kids something different, something educative and to help them to develop, and expand their creativity. The toy market is filled with toys with no soul, and I want to design toys with their own soul, objective and personality.

The toy market is filled with toys with no soul, and I want to design toys with their own soul, objective and personality.

What was your favourite toy when you were a kid?

When I was a child I always played with construction games, cars, bicycles, and often I built my own toys, like a gun or a road and garage for my cars. My favourite toys were small cars, trucks, tractors and caterpillars. I made my own garages with boxes and wood parts that I found, and I painted my own roads on the floor.

On the packaging we see a girl playing with a sword. This goes against the stereotypical image of girls’ toys. What has been your intention with this image?

Why not a girl with sword? Why do we always have to put labels to some objects, colours, attitudes, and say this is for a girl or this for a boy? Why can’t a girl imagine herself as a princess with a sword to battle trolls or to beat dragons?

In my opinion, all objects, colours and feelings belong to both genders. It’s only in the minds of adults to think a specific thing is for a specific gender. A girl can become a business woman, a mechanic an airplane pilot or a farmer. Whatever she’d like to. In fact, the girl with the sword, is named Jana, and she built her crown and sword by herself, without any requirements.

Why can’t a girl imagine herself as a princess with a sword to battle trolls or to beat dragons?

Miclik can be used by anyone any age. What are your thoughts about how often we categorise play as something only kids do?

Ibelieve we should always find time to play, explore, sense and be curious about new things or experiences. I’ve seen parents playing with Miclik with their kids that spent as much time enjoying their possibilities and discovered new shapes when they shared construction ideas. Miclik is a toy meant to give you these experiences, it can be used by anyone from a child or a teenager to a grandparent.

Miclik can be used by anyone from a child or a teenager to a grandparent.

What are your plans for Miclik in the future?

I’m preparing the 2017 Miclik range and my intention is to explore other toy designs with our values; kids soul, explorer spirit, passionate for toys and to be involved in what we do, and how we do it.

Miclik: Modular Construction Toy

Miclik is a modular construction toy without limits. Each box consists of 48 colourful flat hexagons and each hexagon can bend along a fold in the middle like butterfly wings. This allows them to be quickly and easily snapped together, and opens up for many hours of creative play. With Miclik you can build anything you can imagine.

The Miclik Box